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Mario “Le Magnifique” Lemieux, Pittsburgh Penguins hockey legend and the team’s current owner, is often quoted as saying, “It’s a great day for hockey.” But it was actually former coach “Badger” Bob Johnson who coined the phrase. Either way you slice it, for Pittsburgh, it truly is. In just three years, the Penguins (or Pens to the typical fan) have managed to turn around from a dying hockey club into a champion, almost tasting champagne from Lord Stanley’s Cup last year for the first time since 1992.

There are many tangibles that have factored into the Pens’ good fortune as of late and it all started with drafting Sidney Crosby, first line center and the youngest captain in the NHL, with the 1st-overall pick in the 2005 Entry Draft. He was hailed as “The Next One,” joining the likes of goaltender Marc-Andre Fleury (1st overall, 2003 Entry Draft) and forward Evgeni Malkin (2nd overall, 2004 Entry Draft), who jumped ship in 2006 from his Russian team to play for the Pens. Forward Jordan Staal (2nd overall, 2006 Entry Draft) made the big league last season in his first year turned pro and hasn’t looked back. Add some veteran grit to a talented, young roster and a strict disciplinarian coach in Michel Therrien, and you have the makings of a winning hockey club.

This year’s campaign, “A Great Day for Hockey,” is fitting when considering the past of the Pens and the immediate future during which Pittsburgh will say goodbye to its beloved Igloo (Mellon Arena) and welcome a new, yet-to-be-named facility currently under construction – a move that ensures the Pens presence in Pittsburgh for years to come. What I love most about the commercial is that it not only highlights what the Pens do on the ice, but also what they do off it and the thousands of dedicated fans who cramp into the Igloo or brave the cold to see their beloved Pens play (and hopefully win). Pittsburgh-based rock band, The Clarks, provide the vocals behind the action with their rendition of Louis Armstrong’s “What A Wonderful World” in a fitting homage to all things Pittsburgh.

Here’s the official link to the video: A Great Day for Hockey

You can also follow the Pens on Twitter @pghpenguins.

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