OK, can we make an effort to move on from this Motrin bitch fest? The online ads are being pulled and those in print will follow eventually. An apology has been issued and I’m sure the company is going to be much more careful. If this is what was wanted, congratulations, you’ve succeeded. Now what?
How are we going to harness all this power for good? There are far more important things in this world to worry about than a questionably offensive advertisement. Hell, I think (and there are others who’d agree with me) that there are far more offensive ads that have seen the light of day, yet I can’t seem to recall anyone really making a fuss over them.
I want to focus on something that is bigger than you, bigger than me, and bigger than all of the kerfuffle that is still plaguing the Twitter stream – people who don’t even have the luxury of engaging in this conversation because their worries are far less trivial. They worry about where they’re going to find the money for heat, warm winter clothing, whether they can have a Thanksgiving meal next week, or even afford Christmas gifts next month. They might sit behind an avatar online, but they’re in your neighborhood – on the other side of town, across the street, even next door. They are the people who matter most and I want to try an experiment. I want you to help me help them. I want us to help them together.
We know the economy is in a slump and people are tightening their wallets, which means many organizations are downsizing or looking for other cost-cutting measures. For nonprofit organizations that heavily depend on public and private donors, this could spell disaster.
The unfortunate aspect with a worsening economy is that the need for assistance has gone up, with those who may have never utilized help from charitable organizations finding themselves turning to them in desperation. The Salvation Army is just one example of organizations that are facing these issues right now.
I can speak from personal experience (disclosure: I worked for a TSA office briefly) that TSA, armed with a simple mission of “doing the most good,” is very much committed to making the world a better place and helping to ease the struggles that people face every day. Although its most famous fundraising tactic, the Red Kettle Campaign, doesn’t officially kick off until Nov. 27, it doesn’t mean that the organization doesn’t need your help now – many offices have already started to roll out the red kettles and bells early.
Locally, we’re seeing a shortfall (at least in my county) of at least $200,000 while need is increasing, and I’m sure if you looked at your own area offices, you’d see the same thing. Last year, I participated in the roll-out of a online initiative that would take the red kettle from the streets to the internet. I had my own kettle, but didn’t do much with it as there were so many distractions going on at the time.
I’m not giving up. It’s time to try this again.
I’d like to ask the community to put its power to good use and help me out. I’m starting small with a fundraising goal of $125, but would love to be able to give a much larger donation. As cliche as it sounds, every cent counts. You can even start your own!
If people can make noise about an ad, they can surely spare a dime or two or fundraise to help those less fortunate … right?