You probably know the Michael Phelps story now, so there’s no real need for me to rehash all the details. In case you’ve been living under a rock, however, here’s a quick rundown: Phelps had one goal in mind at the 2008 Beijing Olympics – to win eight gold medals. While medaling in all eight [...]
Archive for September 3rd, 2008
The Michael Phelps Phenomenon
Posted in Advertising, Branding, Business, Media, PR, Sports, Television, celebrities, tagged Marketing, Michael Phelps, Olympics, PR on September 3, 2008 | 2 Comments »
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